Facebook introduce new features for the advertisers.

Considering all the feedbacks from the advertisers about targeting users, Facebook recently introduce three new Ads filters. The focus is to be connected or reached the right person/users in much easier process.

The three new Ads filter that have been introduce by Facebook are

(I). Target according to connection
(II). Target according to geographical location and
(III). Target according to special day

According to connection: - Facebook provide the platform to connect to people who have same interest and expressed their interest in their own Place, Group, Event or Application. So targeting people according to their connection would be huge advantage. These will definitely avoid wasting time on people who are indifferent or might even regard your offer as spam.

According to location: - There are now 27 countries with over 1 million people using Facebook. So Facebook’s second Ads filter option would allow you to target users on different locations on all over the world.

According to special day: - Facebook third Ads filter options allow you to reach users more specifically. Targeting users on their special day like Birthday, Anniversary is now possible with Facebook. You can create new ads and select the special day form the option box, say birthday. Your ads will be delivered to users in your target audience on their birthday.

All such advance features would likely to help Facebook attract a lot more attention from advertisers.