Today all industry segments are aggressively looking forward for maximum exposure of their business for building a brand. Traditional advertising medium like Television, Radio and print media are always there but not every company is willing to bear the huge expenses involve in it.
On the other hand internet is emerging out to be an ideal solution for marketing due to its flexibility, cost effectiveness and better ROI.
With the evolution of technology, internet too has perceived its advanced phase. More and more users are switching to internet for information and entertainment.
Comparing to other form of online advertising video ads is emerging as higher engagement mode with higher click through rates.
In 2008 alone more than 78% of total online audience in US viewed online videos with increase in time spent with more than 40% on video as compared to last year. On an average the total time spent on video is 3.2 minutes with Hulu topping the list of video portals with more than 10.1minutes of video being viewed by the users.
Due to its great visibility and popularity, search engines are developing video search capabilities and integrating video ads through their paid campaigns modules.
Online video advertising is an emerging marketing strategy for the marketers and promoters. So, consider video ads in your marketing strategy and grab all opportunities which can benefit you in building your brand.
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